A Real Family Adventure... The history of Oase Outdoors is also the story of a family passion for camping and outdoor life.
The company was founded by Mogens Arens in 1984, having been inspired by the idea of offering consumers high-quality products at affordable prices. It was certainly an idea that resonated within the outdoor world for, as the years went by, Mogens hard work paid off as the company expanded.
The second generation, represented by Henrik Arens, entered the company in 1993. With Henrik's arrival, focus on innovation became even stronger and the different brands assumed their distinctive identities. Oase Outdoors made an important breakthrough in the mid-1990s, when exports began to accelerate. Henrik Arens gradually assumed more commercial responsibility throughout the 1990s and in 2004 he was appointed CEO. This was the natural, yet carefully chosen, time to make the generational handover for fresh winds were blowing through the camping and outdoor life market.
By 2016, continuing success had placed Oase Outdoors in the position where a partner could be considered to bring additional relevant expertise, experience and financial resources to help the company reach its full potential. Today, Oase Outdoors is a partnership between Scandinavian investment specialist, Ratos, with an approximate 80 per cent holding, and Henrik Arens who remains CEO and Managing Director, retaining just over 20 per cent of the business with key management personnel.
Product development is one of our core competences and our market-leading features are often copied but never bettered. Down the years, we have created an impressive list of inventions, including: