Our Journey

Life must be a sustainable journey. While reducing consumption and waste to minimize environmental impact has a high profile, we must acknowledge our social responsibility and invest in ways to remove carbon dioxide released into the atmosphere and find alternative solutions to service needs. 

Our journey started with small steps leading to larger strides as our knowledge increases. We support the European Outdoor Conservation Association (eocaconservation.org) to effectively focus member investment on conservation projects. We act to reduce our social and environmental impact, with Sustainability Reports charting progress as we work in line with the UN Sustainable Development Goals and the amfori Business Social Compliance Initiative (BSCI) − a leading supply chain management system that supports companies drive social compliance and improvements within the factories in their global supply chains. 

As our Danish HQ maintains CO2 neutrality, we integrate new technology from specialist partners to remove and lock CO2 away from the atmosphere.

Our journey will twist and turn with new global challenges. But no matter where science and technological solutions lead, we are committed to working towards long-term solutions so future generations can enjoy a world worthy of a legacy.