Outwell - Innovative Family Camping
By designing superior innovative equipment that challenges the norm and exceeds expectations we continuously shape the future of family camping and lay the foundation that inspires campers to build an enjoyable outdoor life and create unforgettable family moments.
At Outwell, we believe camping is for everyone and we aim to inspire families to enjoy outdoor living to the full. This inspires us to continually develop our complete range of innovative, premium equipment and shape the future of family camping in Europe.
Taking our Scandinavian design heritage and as the leading innovative family camping brand our knowledge and insight secure the foundation for unforgettable outdoor moments. This is appreciated by campers looking for quality equipment that has been designed by campers for campers.
Our primary target group is experienced medium-income family campers with children. Their age is 25 years and they choose camping because of good experiences and go camping in summer holidays and some weekends outside season. They have purchased tents and equipment before and pay attention to quality, brand and features.
Our secondary target groups include caravanners, motorhome users and first-time buyers that pay attention to quality, brand and features.
See more at outwell.com